Nigeria is known as the home of hospitality and is considered the cultural nerve-centre of Africa. In part 2 of this two-part post we look at the remaining fun facts that might help you get to the heart of this beautiful country.
A musical powerhouse
The Nigerian music industry is growing fast, with increasing collaborations between multi-platinum international artists and Nigerian artists. A few record labels have signed Nigerian artists, including; Kanye West signing D’Banj onto his label Good Music, and Akon signing Whiz Kid onto his label, Konvict Music.
Beating out Bollywood
The Nigerian film industry, dubbed Nollywood, is the second largest in the world in terms of output, producing between 1000 to 2000 films annually with an annual turnover of around $250million.
A lover of Social Media
With over 3 million Facebook users, the youthful population of Nigeria has fiercely adopted global social media tools. Blogging also reigns supreme with some of the country’s mainstream bloggers including Linda Ikeji’s blog and BellaNaija.
Home to the happiest and the most optimistic people in the world
A study of more than 65 countries published in the UK’s New Scientist magazine suggests that the happiest people in the world live in Nigeria. In a 53-country Gallup poll, Nigerians were rated 70 points for optimism.
Host to the world’s best parties
Nigerians are legendary for their love of family gatherings, parties and entertainment and this has a positive effect on global drinks brands! According to thedrinksbusiness.com, Nigerians spent £38m on Champagne in 2012, and data analyst Euromonitor forecasts that the country will splash out £68m on Champagne in 2017, with consumption predicted to reach 1.1m litres by 2017!
Missed the first half of our list? Fear not click here.
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–Standard Bank International